You’ve got a story inside you…but writing it feels impossible.
If you’re having trouble bringing your story to life, the problem isn’t you. It’s that you’ve been buried under a mountain of rigid rules, theory, and advice that contradicts itself.
But what if writing didn’t have to be a struggle? What if all you had to do was harness your brain's natural storytelling instincts to craft the book you’ve always dreamed of?
Make Your Story Matter teaches a refreshing new method that fuses brain science with storytelling to help you write a book with heart, power, and impact.
Hey there! I’m Abbie.
I teach writers how to make their stories matter by harnessing the psychology of storytelling to transform their ideas into masterpieces.
For the past eight years, I’ve been sharing my passion for storytelling on my YouTube channel, which has grown to over half a million writers from all over the world. Drawing on my passion for psychology and neuroscience, I’ve made it my mission to decode the “story instincts” we all naturally possess.
My groundbreaking approach unlocks the hidden structure and emotional depth that make stories impactful. In my book, Make Your Story Matter, I share the Who, What, Why Method—a simple but powerful 3-step framework rooted in psychology.
With this method, you’ll learn to:
Break free from rigid writing rules and harness your brain’s natural storytelling instincts
Transform raw ideas into emotionally compelling stories
Craft complex, magnetic characters that readers connect with and care about
Outline gut-gripping plots that hook readers from the opening sentence to the final page
Beat creative burnout and reconnect with the joy of writing
The world needs your story
Somebody out there needs the book only you can write. Let’s turn your idea into a story that matters.
Ready to take the next step?
Abbie’s Story University
a complete writing school in your pocket
Story University is a place for writers who are ready to take their craft seriously—and have fun doing it. Think of it as your campus for becoming the writer you've always wanted to be.
300+ videos, 50+ live trainings, full-length courses, hundreds of templates and worksheets, and a vibrant community of writers.
Abbie’s Bestselling Writing Templates
Craft deeper characters. Tell better stories.
This 5-page printable is your ultimate tool for uncovering your character’s inner world—and making it drive the plot. Whether you're still in the outlining process or ready to take your story to the next level, this worksheet will help you clarify what your character wants, what’s standing in their way, and how their internal struggle shapes everything they do.
Ready to brainstorm your ideal comfort book? This printable template will guide you through each step of the process with brainstorming prompts designed to inspire your creative genius and empower you to write the book of your dreams! Includes a 6-page printable PDF guide and further learning material resources.
This is a no-nonsense questionnaire that you can use to develop any of your characters. Comes with a copy/paste DOCX version and a printable PDF version. Includes questionnaires for character basics, character goals, relationships, and conflicts.
More about Abbie Emmons
ABBIE EMMONS has been writing stories ever since she could hold a pencil. What started as an intrinsic love for storytelling became her lifelong passion. For over eight years, Emmons has been sharing her wisdom on her YouTube channel, where she teaches writers how to make their stories matter by harnessing the power and psychology of storytelling to transform their ideas into masterpieces.
A self-taught expert with years of rigorous study in the writing craft, Emmons has discovered an essential truth: “Story is the best teacher of story.” Drawing on her passion for psychology and neuroscience, she has made it her mission to decode the “story instincts” we all naturally possess. Her groundbreaking approach unlocks the hidden structure and emotional depth that make stories impactful.
What started as a personal quest to improve her writing skills has overflowed into a vibrant online community of half a million passionate writers who have connected with Emmons’ creed to “make your story matter.” Emmons went on to launch Abbie’s Story University, an online learning platform that has attracted thousands of students worldwide. Through monthly live lectures and in-depth courses, Abbie’s Story University offers comprehensive instruction on creative writing, editing, publishing, and more, nurturing a thriving community of writers dedicated to honing their craft.
Abbie’s videos gave me the confidence, knowledge, and encouragement I needed to write my first novel. She inspired me to believe I could do it — and I did! My debut novel became a bestseller in Israel, followed by a second bestseller, and now I’m working on my third novel. Abbie put the wind in my sails and helped me bring my stories to life.
— Hadas Kaplan, author of "Everything is Fine, Hili"