Storytelling is science (but not the boring kind)

By harnessing the power and psychology of storytelling, any writer can transform their ideas into a masterpiece and make their author dreams come true.

 I’m Abbie Emmons and I believe that there is an exact science (a recipe, if you will) behind a perfect story. And if you know what ingredients you need, you can create your own perfect story with ease and confidence.

The world needs your story

Somebody out there needs the book only you can write. Let’s turn your idea into a story that matters.

 Abbie’s videos gave me the confidence, knowledge, and encouragement I needed to write my first novel. She inspired me to believe I could do it — and I did! My debut novel became a bestseller in Israel, followed by a second bestseller, and now I’m working on my third novel. Abbie put the wind in my sails and helped me bring my stories to life.

— Hadas Kaplan, author of "Everything is Fine, Hili"

About Abbie Emmons

ABBIE EMMONS has been writing stories ever since she could hold a pencil. What started as an intrinsic love for storytelling became her lifelong passion. For over six years, Emmons has been sharing her wisdom on her YouTube channel, where she teaches writers how to make their stories matter by harnessing the power and psychology of storytelling to transform their ideas into masterpieces.

A self-taught expert with years of rigorous study in the writing craft, Emmons has discovered an essential truth: “Story is the best teacher of story.” Drawing on her passion for psychology and neuroscience, she has made it her mission to decode the “story instincts” we all naturally possess. Her groundbreaking approach unlocks the hidden structure and emotional depth that make stories impactful.

What started as a personal quest to improve her writing skills has overflowed into a vibrant online community of half a million passionate writers who have connected with Emmons’ creed to “make your story matter.” Emmons went on to launch Abbie’s Story University, an online learning platform that has attracted thousands of students worldwide. Through monthly live lectures and in-depth courses, Abbie’s Story University offers comprehensive instruction on creative writing, editing, publishing, and more, nurturing a thriving community of writers dedicated to honing their craft.