You’ve got a story inside you…but writing it feels impossible.

If you’re having trouble bringing your story to life, the problem isn’t you. It’s that you’ve been buried under a mountain of rigid rules, theory, and advice that contradicts itself.

But what if writing didn’t have to be a struggle? What if all you had to do was harness your brain's natural storytelling instincts to craft the book you’ve always dreamed of?

Make Your Story Matter teaches a refreshing new method that fuses brain science with storytelling to help you write a book with heart, power, and impact.

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Hey there! I’m Abbie.

I teach writers how to make their stories matter by harnessing the psychology of storytelling to transform their ideas into masterpieces.

For the past seven years, I’ve been sharing my passion for storytelling on my YouTube channel, which has grown to over half a million writers from all over the world. Drawing on my passion for psychology and neuroscience, I’ve made it my mission to decode the “story instincts” we all naturally possess.

My groundbreaking approach unlocks the hidden structure and emotional depth that make stories impactful. In Make Your Story Matter, I share the Who, What, Why Method—a simple but powerful 3-step framework rooted in psychology.

With this method, you’ll learn to:

  • Break free from rigid writing rules and harness your brain’s natural storytelling instincts

  • Transform raw ideas into emotionally compelling stories

  • Craft complex, magnetic characters that readers connect with and care about

  • Outline gut-gripping plots that hook readers from the opening sentence to the final page

  • Find your unique voice and make it unforgettable

  • Beat creative burnout and reconnect with the joy of writing

Preorder now to unlock free bonuses!

Step #1: Purchase a copy from your favorite retailer below (be sure to grab the order #, you’ll need that for the next step!)

Step #2: Head back to this page and pop your order number and details below 👇

Step #3: Know someone who’s been stuck on their book forever? Send this their way so they can grab the bonuses too.

Your brain already knows how to tell stories.

That means storytelling isn’t something humans invented… it’s something we’re built for.

Because stories are how we understand the world, connect with other people, and remember what matters most.

Make Your Story Matter will show you the simplest, clearest method to unlock the creative genius that’s already inside you—so you can stop overthinking, start writing with confidence, and finally bring your story to life.

Not your grandmother’s writing guide

Unlike other writing guides that bury you in information and leave you to guess your way through the process, I’ve designed this book to be an interactive journey—complete with a companion workbook that you can follow, chapter by chapter, as we build an unforgettable story from the ground up.

That’s right: you don’t have to read this book cover to cover before you can start implementing what you learn.

Instead, you’ll make progress on your story while you read, and by the end, you’ll have a failproof roadmap to follow—and all the confidence you need to bring your story to life.

Testimonial Slider
Headshot of Seth Godin

Seth Godin

New York Times Bestselling Author of The Practice and The Dip

"A hands-on, practical and effective manual for anyone building a powerful story. In an age of AI cookie cutters, Abbie's approach gives you the power to make your story fully human.”

Headshot of Jessica Brody

Jessica Brody

Bestselling Author of Save The Cat! Writes A Novel

"Understanding why stories move us is one of the most powerful things a writer can learn. Make Your Story Matter brings the psychology and heart of storytelling to life in a way that will transform how you think about your characters and your craft. Abbie Emmons has built something special here—the kind of book that doesn't just teach craft, it reignites the reason you started writing in the first place."

Headshot of Virginia Hume

Virginia Hume

USA Today Bestselling Author of Haven Point

"Abbie Emmons' Make Your Story Matter is a generous gift to aspiring authors. Emmons has thoroughly deconstructed the elements of an effective story – particularly the complex interplay between internal conflict (character), and external conflict (plot) – and rebuilt it from the ground up as a working toolkit, a guide as accessible as it is thorough. Had Make Your Story Matter been available when I was writing my debut, I suspect I would have saved some time and heartache!"

Make Your Story Matter addresses every piece of the storytelling puzzle.

Featuring templates, guided exercises, and a printable workbook, this book gives you a repeatable method and a reliable way to stay focused and energized, even when the writing gets tough. By the final page, you’ll have a clear roadmap to writing a story that matters—to you, to your readers, and to the world.

Novels •

Screenplays •

Short Stories •

Memoirs •

Video Games •

Web Comics •

Novels • Screenplays • Short Stories • Memoirs • Video Games • Web Comics •

If you can answer YES to any of the following, Make Your Story Matter will change your life:

✔️ There’s a story idea burning in your heart, begging to be written, but you’re just too intimidated to take that first step

✔️ You’ve read all the books and absorbed all the advice you could find on creative writing, only to be left feeling overwhelmed and underqualified to write a book

✔️ Your inspiration has been crushed by the avalanche of writing advice and you no longer feel any passion for the idea you were once so excited about

✔️ You feel like you’re stuck in a cycle of endless revisions and rejections, while other authors effortlessly soar to the top

✔️ You often catch yourself saying, “I don’t know if I can do this,” and setting your book aside, sometimes for weeks, months, or even years

Stop the struggle. Start writing the story you were born to write.

Make Your Story Matter is the book I wish I had ten years ago—the one complete guide that addresses every piece of the storytelling puzzle in a fun, interactive way.

Throughout this book, you will discover science-backed techniques and eye-opening insights designed to help any writer become a master of storytelling. We’ll look at story examples that illustrate these powerful principles in action, helping you to visualize how they play out in some of the best-loved stories of all time. 

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Yours free when you preorder Make Your Story Matter

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Your complete storytelling success kit

When you preorder Make Your Story Matter, you’re not just getting the book. You’re unlocking an exclusive bundle of tools, trainings, and valuable resources designed to help you actually use what you learn.

These bonuses are only available for a limited time—and only for readers who preorder.

Here’s what you’ll get:

🧠 Top 10 Habits to Build an Unshakable Writing Career

🔥 Top 8 Writing Prompts to Spark Your Creativity

📖 Exclusive Book Club Discussion Guide

✨ Bonus Chapter: The Ultimate Guide to Worldbuilding

✏️ My Personal Revision Cheat Sheet

🎥 Livestream Reading + Q&A with Abbie

🎓 30 Days of Access to Abbie’s Story University

(The university includes hundreds of in-depth storytelling videos, 50+ live trainings, writing courses, templates, and worksheets.)

Why preorder? Because this bundle disappears after launch. Preordering is your way of saying:
“I’m serious about finally writing this book.” And I want to reward you for that. 👇

ORDER NOW AND UNLOCK BONUSES

Step #1: Purchase a copy from your favorite retailer below (be sure to grab the order #, you’ll need that for the next step!)

Preorder now to unlock free bonuses!

Step #2: Head back to this page and pop your order number and details below 👇

Step #3: Know someone who’s been stuck on their book forever? Send this their way so they can grab the bonuses too.

Frequently Asked Questions

  • Nope. This book is for anyone telling a story—whether you’re writing a novel, screenplay, short story, stage play, video game narrative, TV series, memoir, or even a Broadway musical. Storytelling psychology works across formats. If your project has characters, stakes, and emotional impact… Make Your Story Matter is for you.

  • Yes, and it’s also powerful enough for experienced writers. If you’re brand new, it will give you a clear roadmap so you don’t feel lost. If you’ve been writing for years, it will help you refine your craft, deepen emotional impact, and finally understand why certain stories work.

  • Not at all. One of the best parts of Make Your Story Matter is that you can start implementing what you learn while you’re still reading. Each chapter includes: Guided exercises, brainstorm prompts, clear steps to implement what you learn. You’ll be actively shaping your story from the very first sections—not just consuming information you’ll later forget.

  • Yes! The book includes a free download for your companion workbook, which includes powerful guided exercises designed to help you apply these techniques to your story. The best part? You can print this workbook and use it again and again for every story you write!

  • "I always had stories within me but didn’t know how to turn them into full-length novels—until I discovered Abbie’s videos. Her story structure templates, video essays, and the motto ‘Why does it matter?’ helped me write a book in just six weeks, which I submitted to a competition held by the largest publishing house in my country—and won. Now, while still in high school, I have my traditionally published book on my bookshelf, with positive reviews proving that my story truly does matter."

    —Blanka Luxová, author of Je to jenom sranda

  • “I’ve been an avid follower of Abbie’s work for years. When I was drafting my young adult debut, I knew little about the science of storytelling or the craft at a line level—both of which I learned through Abbie. My book was traditionally published in May 2024. Additionally, thanks to what I learned through Abbie, I’ve become a freelance editor and literary agent, sharing her teachings with other aspiring authors. Abbie is a true literary citizen, giving back to the writing community in abundance and inspiring me to do the same.”

    —Amy Nielsen, author of Worth It

  • “Before I started watching Abbie Emmons’s videos, I used to get a lot of rejections from writing sites, but when I followed her steps on how to write an outline and create characters, I received my first writing contract! If it weren’t for Abbie’s teaching, I'd still be wallowing in rejections.”

    —Ikegwuonu Ogochukwu, author of Divorced In Love

  • “A publisher initially rejected my paranormal novel because they felt the middle was weak. Abbie’s videos on fixing the 'mushy' middle helped me pinpoint the problems and strengthen the story, leading to its acceptance upon resubmission. Now, my snarky paranormal thriller, Love is Dead(ly), is my first traditionally published book. The reviews have been overwhelmingly positive—all thanks to the invaluable insights from Abbie’s videos.”

    —Gene Kendall, author of Love is Dead(ly)