Make Your Story Matter

An Interactive Guide to Unlocking Your Brain's Storytelling Power and Writing a Book Readers Love

You’ve got a story inside you…but writing it feels impossible.

If you’re having trouble bringing your story to life, the problem isn’t you. It’s that you’ve been buried under a mountain of rigid rules, theory, and advice that contradicts itself.

Make Your Story Matter teaches a refreshing new method that fuses brain science with storytelling to help you write a book with heart, power, and impact.

The Who, What, Why Method

With over half a million writers in her online community, Abbie has helped storytellers all over the world craft novels that resonate using the Who, What, Why Method—a simple but powerful 3-step framework rooted in psychology.

With this method, you’ll learn to:

  • Break free from rigid writing rules and harness your brain’s natural storytelling instincts

  • Transform raw ideas into emotionally compelling stories

  • Craft complex, magnetic characters that readers connect with and care about

  • Outline gut-gripping plots that hook readers from the opening sentence to the final page

  • Find your unique voice and make it unforgettable

  • Beat creative burnout and reconnect with the joy of writing

You don’t have to go it alone.

Featuring templates, guided exercises, and a printable workbook, this book gives you a repeatable method and a reliable way to stay focused and energized, even when the writing gets tough. By the final page, you’ll have a clear roadmap to writing a story that matters—to you, to your readers, and to the world.

Novels •

Screenplays •

Short Stories •

Memoirs •

Video Games •

Web Comics •

Novels • Screenplays • Short Stories • Memoirs • Video Games • Web Comics •

Preorder now to unlock free bonuses!

Step #1: Purchase a copy from your favorite retailer below (be sure to grab the order #, you’ll need that for the next step!)


Step #2: Head back to this page and pop your order number and details below 👇


Step #3: Know someone who’s been stuck on their book forever? Send this their way so they can grab the bonuses too.

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Your brain already knows how to tell stories.

Science shows that our brains are wired to create meaning through character, conflict, and emotion. Which means storytelling isn’t something humans invented… it’s something we’re built for.

Because stories are how we understand the world, connect with other people, and remember what matters most.

Make Your Story Matter will show you the simplest, clearest method to unlock the creative genius that’s already inside you—so you can stop overthinking, start writing with confidence, and finally bring your story to life.

Not your grandmother’s writing guide

Unlike other writing guides that bury you in information and leave you to guess your way through the process, I’ve designed this book to be an interactive journey—complete with a companion workbook that you can follow, chapter by chapter, as we build an unforgettable story from the ground up.

That’s right: you don’t have to read this book cover to cover before you can start implementing what you learn.

Instead, you’ll make progress on your story while you read, and by the end, you’ll have a failproof roadmap to follow—and all the confidence you need to bring your story to life.

If you can answer YES to any of the following, Make Your Story Matter will change your life:

✔️ There’s a story idea burning in your heart, begging to be written, but you’re just too intimidated to take that first step

✔️ You’ve read all the books and absorbed all the advice you could find on creative writing, only to be left feeling overwhelmed and underqualified to write a book

✔️ Your inspiration has been crushed by the avalanche of writing advice and you no longer feel any passion for the idea you were once so excited about

✔️ You feel like you’re stuck in a cycle of endless revisions and rejections, while other authors effortlessly soar to the top

✔️ You often catch yourself saying, “I don’t know if I can do this,” and setting your book aside, sometimes for weeks, months, or even years

Make Your Story Matter Is a Step-By-Step Guide to Writing the Story of Your Dreams

Hey there!

I’m Abbie Emmons

Seven years ago, I was struggling. I loved writing, but I felt like my stories were missing something: that magic ingredient that always sucked me into a book and made me forget the real world existed.

That was when I realized something: My readers had absolutely no reason to care about my protagonist’s personality, their sense of humor, their job, or their interests. Because all these things are only relatable to some people.

And that led me to the big question: What is it that every person in the world can relate to?

The answer was staring me right in the face:

Internal conflict.

What is Internal Conflict?

The subconscious battle between what we want and what we’re afraid of.

Every single human being struggles with an internal conflict. You have an internal conflict. There’s something you desire in life—perhaps to be a bestselling author or award-winning screenwriter—and there’s also a little voice in your head holding you back. That voice is fear: What if I don’t have what it takes to be a great writer? What if everyone hates my book? What if I fail?

Your characters are the skin in which the reader lives as they experience your story. When a reader opens your book and steps into your character’s shoes, you want them to feel what that character is feeling—their desires, fears, and deepest conflicts.

Make Your Story Matter is the book I wish I had ten years ago—the one complete guide that addresses every piece of the storytelling puzzle in a fun, interactive way.

Stop the struggle. Start writing the story you were born to write.

Yours free when you preorder Make Your Story Matter

Why preorder? Because this bundle disappears after launch. Preordering is your way of saying,
“I’m serious about finally writing this book.” And I want to reward you for that. 👇

Your complete storytelling success kit

When you preorder Make Your Story Matter, you’re not just getting the book. You’re unlocking an exclusive bundle of tools, trainings, and valuable resources designed to help you actually use what you learn.

These bonuses are only available for a limited time—and only for readers who preorder.

Here’s what you’ll get:

🧠 Top 10 Habits to Build an Unshakable Writing Career

🔥 Top 8 Writing Prompts to Spark Your Creativity

📖 Exclusive Book Club Discussion Guide

✨ Bonus Chapter: The Ultimate Guide to Worldbuilding

✏️ My Personal Revision Cheat Sheet

🎥 Livestream Reading + Q&A with Abbie

🎓 30 Days of Access to Abbie’s Story University

The university includes:

  • Hundreds of in-depth storytelling videos

  • 50+ live trainings

  • Writing courses

  • Templates & worksheets

  • And so much more

(psst: this access alone is worth more than the price of the book.)